A DEEP CHANGE
IN THE WORLD OF HAIRSTYLING.
Upgrade is not just great functioning hair tools.
It is a real network of knowledge at the service of those who, like us, ground their professionalism in strong values and not just numbers: human relationships, trust, experience.
We believe in the possibility to build, among millions of hairdressers and brands, a protected community of Upgrade hairdressers, who choose us because our main goal is to protect their work and their profits.
WILLING TO PURSUE THIS SENSE OF FREEDOM, SURROUNDED BY LIKE-MINDED PEOPLE.