The most sophisticated looks from the premieres in London and New York 

Two cities, two premieres, one styling direction: controlled naturalness, shine and technical precision. 
The looks of Emily Blunt in London and Anne Hathaway in New York clearly anticipate the evolution of 2026 hair trends. 

Emily Blunt in London: the wavy bob, elegant and controlled 
For the London premiere of The Devil Wears Prada 2, Emily Blunt chooses a clean, essential yet structured aesthetic. A look that appears simple but is the result of extremely precise technique. 

Hair look: soft waves on a mid-length bob 
The focus is an elegant wavy bob, with soft yet perfectly defined waves.  A nod to old Hollywood, reinterpreted in a contemporary, minimal key. 

Styling features: 
• soft yet structured waves 
• glossy, polished effect 
• deep side part 
• disciplined movement

Why it works 
This type of wavy bob is effective because: 
• it creates movement without excessive volume 
• it maintains control and visual cleanliness 
• it enhances the mid-length cut 

How to achieve defined, luminous waves 
To achieve waves that are this clean and precise, the tool makes the difference. 

Infracurl, a professional curling iron with Bio-Infrared Upgrade technology, allows you to work the section evenly, maintaining compactness and shine. 

The result is a consistent, glossy and structured style, perfectly aligned with a couture look. 

Anne Hathaway in New York: natural waves, gloss effect

At the New York premiere, Anne Hathaway creates a more fluid image, yet equally precise. Here, the styling isn’t seen — it’s perceived. 

Hair look: long, natural and luminous waves 
The hair is worn loose, with soft lengths and light waves with a gloss effect. The movement is continuous, natural, yet never random. 

Styling features: 
• soft, natural waves 
• even shine 
• soft side part 
• controlled lengths 

Where this look really begins 
Unlike more constructed styles, this result starts during the drying phase. 

To achieve professional natural waves: 
• control the direction of the airflow 
• manage the tension of the section 
• work on surface compactness 

The result is natural yet precise movement. Apparently effortless, but in reality highly technical. 

For a style this clean and luminous, B-IR Hyper Sense by Upgrade is designed to ensure control, direction and consistency throughout the brushing phase. 

Do you want to bring these trends into your salon? 
Choose the right tools and focus on technique: that’s where the real difference is made.